Emotional Design

Don Norman strikes again. Yet ANOTHER book about design, this one design that deals with human emotions. What he said in the book made a lot of sense, but directly goes against some of the stuff he said in his previous works: The Design of Everyday Things and The Design of Future Things. He talked about how design plays on emotions, what emotions are good, what are bad, and what are bad that can be used in a good way which I thought was neat. For example, if it frustrates the user, they will become much more aware of what they are doing and working with.